Luxury Brand Identity
Project Overview
Complete brand identity system for a high-end jewelry company, including logo, typography, and visual language.
The Challenge
Aurelian Jewelry needed a brand identity that conveyed luxury and craftsmanship while appealing to a modern audience. The challenge was to create a visual system that felt timeless yet contemporary.
The Solution
I developed a comprehensive brand identity that balanced elegance with modern sensibilities. The design system included a refined logo, a sophisticated color palette of deep blues and gold, and custom typography that conveyed luxury without feeling outdated.
The Results
The new brand identity helped Aurelian increase their market presence and appeal to a younger demographic without alienating their core customers. Online engagement increased by 45% and the brand reported a 30% increase in new customer acquisition.
Project Gallery
