E-commerce Website Redesign
Project Overview
Complete redesign of an e-commerce platform focusing on improved user experience and conversion optimization.
The Challenge
Botanica Home's existing website had a high bounce rate and low conversion. The challenge was to redesign the site to improve the shopping experience while maintaining the brand's organic, natural aesthetic.
The Solution
I redesigned the site with a focus on product discovery and streamlined checkout. The new design featured improved product photography, intuitive navigation, and a simplified checkout process. The visual design used natural textures and colors to reinforce the brand's connection to nature.
The Results
After launch, the site saw a 35% decrease in bounce rate, a 28% increase in average session duration, and a 42% improvement in conversion rate. Mobile conversions, previously a weak point, increased by 65%.
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